Travel Affiliates

Aloha and E komo mai to Maui Ocean Center’s extended ‘ohana (family) of valued industry agents. We recognize the importance of the agents’ role in the travel and tourism market, and to our success in becoming a “Top 25 Best Aquariums in the U.S.” as voted by TripAdvisor, Traveler’s Choice 2014.

Our primary goal is to build relationships within the agent industry, and to assist wholesalers, travel agents, concierge, and activity agents in referring their clients to Hawaii’s Top Rated Attraction-Zagat Survey – U.S. Family Travel Guide. By joining our agent ‘ohana, you will receive thanks from your customers for a great Aquarium experience and commissions for ticket sales and referrals to Maui Ocean Center.


You can sell Aquarium tickets to your customers at a net rate and create more revenue for your company through our wholesaler commission program (requires pre-approval and is subject to company policies). To sell Maui Ocean Center, we require a credit application to be filled out and submitted. Once the application is approved, a Letter of Agreement will be sent to you outlining the details of the program.

When you sell Aquarium tickets, your clients can use the Express Entrance to avoid lines at the admission gate. In addition, you can provide them with a referral ‘Free Gift’ coupon that they can exchange at our Maui Ocean Treasures gift shop for a souvenir gift at no additional charge (no commission is paid on referral coupons under this program). These upgrades provide you with a strong sales pitch to encourage customers to buy tickets from you versus going directly to the Aquarium’s front gate.

For more information on our wholesaler programs, please call 1-800-350-5634 or 808-270-7081.

Travel Agents

If you are interested in receiving commissions as a travel agent booking Maui Ocean Center, please visit and register at This website will allow you to choose products for your clients, check availability, buy tickets, and confirm the reservation with a client’s credit card. Tickets print out at retail prices for your customers, and you will receive the commission payment after they visit the aquarium. In addition, your clients need only bring their ID to confirm their booking and receive admission.

To begin selling Maui Ocean Center tickets, you must first enroll into the Travel Agent program at Once approved, you will receive an email from the Association providing you with instructions on how to book the Aquarium, and login information to manage your account and monitor bookings.

To begin receiving commissions from Maui Ocean Center (in addition to registering with the Activities & Attractions Association), please download and complete this W9 Form in the PDF format (252 K). Send the completed and signed form to Maui Ocean Center 192 Ma’alaea Rd. Wailuku, HI 96793 or fax to 808-270-7070, Attention: Sales Manager. Or call 1-800-350-5634 or 808-270-7081.

Experience The Hawaiian Aquarium during your next visit to Maui! With your IATA / IATAN / CLIA / ARC card, admission to Maui Ocean Center is only $5.00 for Travel Agents. We are committed to providing you and your customers with the highest level of customer satisfaction possible.

Frequently Asked Questions

Call our toll-free number, 1-800-350-5634 or 808-270-7081

We can provide rack cards, posters and other promotional materials to assist you. If you have questions, comments or are interested in more information, please do not hesitate to contact us.

If you currently have a 4-digit referral number issued by Maui Ocean Center, you are in our database. Simply imprint your 4-digit code on the back of the coupons. If you do not have a 4-digit number, please contact the Referral Hotline for an application at 808-270-7081.