Digital Marketing Specialist

August 6, 2026

JOB TITLE: Digital Marketing Specialist

DEPARTMENT: Marketing

DIRECT REPORT: Director of Marketing

SALARY: Starting at $60,000 annually

SCHEDULE: Full-time. Occasional evenings, weekends, and event support.

LOCATION: On-site. Remote work not available.

Position Summary

We are looking for a Digital Marketing Specialist to help shape the next phase of our digital presence and improve how we connect with guests, members, kamaʻāina, visitors, partners, and the broader community.

You are encouraged to apply if you:

Have a genuine interest in Hawaiʻi’s ocean environment, community, culture, and visitor experience.
Take ownership of projects from start to finish.
Enjoy both the creative and analytical sides of marketing.
Can read campaign data and use it to make decisions.
Are comfortable shooting and editing your own photo and video when a project calls for it.
Stay organized while managing multiple campaigns, departments, and deadlines.
Learn new platforms and tools quickly.
Want your work to support both business results and a meaningful mission.

Though valuable, aquarium or marine life knowledge is not required.

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Available Positions

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YOUR IMPACT

Maui Ocean Center appears prominently when people plan a trip or an activity on Maui in traditional search and AI-powered answer platforms.
Our landing pages, chatbot, and checkout make it easy to find information and purchase tickets.
Guests hear from us through the channels they prefer. Email performs as a revenue channel, with automated communications before and after a visit, and newer channels such as SMS are built thoughtfully.
Paid advertising is managed in-house day to day, with room to expand as new platforms prove valuable. Campaigns launch on schedule, budgets stay on pace, and reporting shows how spend is driving ticket sales.
Leadership has a clear, current picture of digital performance, supported by reliable reporting and practical recommendations.
Our audience grows across the platforms where guests spend their time. Current channels remain strong and new channels develop into engaged communities.
Our social and web presence stays fresh with timely content that reflects the energy, joy, and connection to Hawaiʻi’s coral reef ecosystems guests experience in person.
Media coverage secured by our PR team reaches broader audiences through coordinated support across advertising, email, social media, and search.
New tools, platforms, and marketing opportunities are identified and evaluated as they emerge.

QUALIFICATIONS

Two or more years of experience in digital marketing, advertising, email, social media, ecommerce, or marketing analytics.
Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.
Self-driven, dependable, creative, collaborative, and comfortable working across departments.
Must be located on Maui and able to work on-site.

PREFERRED SKILLS

Experience in tourism, attractions, hospitality, nonprofit, conservation, education, or cultural organizations.
Familiarity with Hawaiʻi’s visitor industry, local audiences, cultural sensitivity, and community-based marketing.
Familiarity with ticketing systems, booking platforms, online sales funnels, ecommerce reporting, and visitor purchase behavior.

BENEFITS

Maui Ocean Center offers competitive benefits including health, vision, and dental coverage, paid time off, sick leave, and recognized company holidays. Additional perks may also include:

Employee discounts at Maui Ocean Treasures and Reef Café
Discounted employee meals at Seascape
Free or discounted access to select Maui Ocean Center signature events
Free entrance for immediate family
Limited guest passes for extended family and friends
Discounts and access to participating partner attractions, aquariums, and zoos
Additional discounts with local partners

HOW TO APPLY

Upload cover letter and resume at https://mauioceancenter.com/careers/
Questions may be directed to hwalters@mauioceancenter.com
For more information about Maui Ocean Center, visit: https://mauioceancenter.com/

Digital Marketing Specialist

Position Summary

Be Part of our community

Apply today

YOUR IMPACT

QUALIFICATIONS

PREFERRED SKILLS

BENEFITS

STAY CONNECTED TO OUR OCEAN.

VISIT

Experiences

Exhibits

Conservation

About

EVENTS

Digital Marketing Specialist

Position Summary

Be Part of our community

Apply today

YOUR IMPACT

QUALIFICATIONS

PREFERRED SKILLS

BENEFITS

Special Notice — August 8, 2026

Our Reef Café will be open all day!